Jamshedpur, May 14: Soon the steel city’s skyline will have billboards depicting community welfare projects undertaken by Jamshedpur Utilities Services Company (Jusco), a subsidiary of Tata Steel.

In its latest initiative, the company vested with the responsibility of providing quality civic amenities to the areas under its jurisdiction in the steel city has decided to join hands with city-based Toonbox Animations to breathe life into a few characters from everyday life and depict their relationship with the company and the steel city denizens.

Till date, Nagrik was the lone character that the company had to turn to in an effort to create awareness about them and their activities. But now sharing Nagrik’s duties would be his entire family, specially created to propagate public interest messages on behalf of the company.

“The entire concept of propagating messages would now be re-introduced with a bevy of added characters joining the bandwagon,” said Sharat Chandran, the director of Toonbox Animations.

As a part of the newly designed family of characters, Nagrik would be joined by his wife, son and daughter in spreading messages about the community welfare projects undertaken by the company in the recent times with the kind of quality services that it has on offer for masses.

Consisting of a plethora of activities, Nagrik’s wife would represent the power facilities on offer by the company major.

With Nagrik’s son being the chosen one to speak about the engineering works of Jusco, his daughter would “restrict” herself to the water supply of the company.

With two hoardings being installed at the strategic locations of Sakchi and Bistupur, there is a strong possibility of Nagrik making it to the company magazine, too.

Among the two hoard- ings to be installed, one would remain constant while the other will have a change in messages at regular intervals.

“Nagrik and his family will propagate important messages, including putting a ban on the use of plastic, the importance of saving electricity, talking largely of pedestrian parking pangs and similar community-related subjects affecting people at large,” said Chandran.

After a few days, there are talks of introducing a Team Jusco and the Jusco family to make people aware of their activities and projects at large in the steel city.